# Gideon Sa'ar

Type: Person

Source: Space & Defense Intelligence Brief — https://getspacebrief.com/entity/gideon-saar
Canonical HTML page: https://getspacebrief.com/entity/gideon-saar

## Timeline

- **2026-07**: AI Text Campaign Deployed — Millions of AI-generated texts are sent to U.S. cellphones from 'Friends for Peace' under a $45M+ contract with Brad Parscale's firm, using names like Emma or Sarah.
- **2026-07**: Vance Accusation — Vice President JD Vance accuses Israel's influence campaign of manipulating American public opinion to undermine U.S.-Iran peace negotiations, airing his criticism on the Joe Rogan podcast.
- **2026-03**: Unfavorable Poll Released — A Pew Research poll finds that 60% of American adults now hold an unfavorable view of Israel, driven by the wars in Gaza and Iran.
- **2025**: Budget Announcement — Israeli Foreign Minister Gideon Sa’ar unveils a 2026 budget exceeding $700 million to expand efforts to 'shape consciousness' and enhance the country's image globally.

## Recent coverage (1 stories)

### Israel's $700M Cognitive Warfare Campaign Targets 60% US Unfavorable Rating
2026-08-01 10:39:36 · Sentiment: Neutral · Impact: 6/10 · Sources: 2

Israel is deploying an unprecedented AI-powered influence operation to reshape American perceptions, with direct implications for defense and information warfare strategies. The campaign blends AI-generated texts, conservative media payments, and Trump allies in a $700M+ effort to counter a 60% unfavorable rating.
Full story: https://getspacebrief.com/story/israel-cognitive-warfare-ai-campaign

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